All 8 projects were acquired, managed, and sold by Jake and Sasha. Most of the units were operated as short-term rentals under the Bon Vivant Villas brand, building the revenue management and guest experience infrastructure that directly informs how we approach self-storage operations.
Setup: A 5-unit multi-family property in Albuquerque, NM. Purchased for $550,000. Underperforming with low rents, minimal marketing, and no pricing system in place.
What we did: Repositioned all five units as premium short-term rentals under the Bon Vivant Villas brand. Implemented dynamic pricing, built a guest acquisition system, and optimized the guest experience to drive reviews and repeat bookings. Revenue went from $48,120 to $98,820/year.
The outcome:
- Purchase Price: $550,000
- Final Sale Price: $889,000
- Forced Appreciation: $339,000
- Asset Hold Period: 3 years
- Annual Revenue: $48,120 → $98,820
What this meant for the investor: One passive investor put in $130,000. At exit, they received $293,000 back. That's a 2.25x equity multiple in 3 years, with no additional capital required during the hold.
The same playbook for storage: An underperforming self-storage facility with flat pricing, no marketing system, and passive management has the same gap between what it's producing today and what it could produce. We run the same playbook on a different asset type, and we expect this is the kind of return profile our investors will see going forward.
Phillip's track record is defined by execution depth. Over 85% of renovation work was self-performed, not supervised or outsourced.
- Full renovation
- 28-month hold
- $197,000 → $331,000
- 80% self-performed
- 25-ft load-bearing wall removal
- Light renovation
- 13-month hold
- $464,000 → $550,000
- Full renovation
- 6-year hold
- $106,000 → $300,000
- 90% self-performed
- Auction acquisition
- 6-month flip
- $56,000 → $108,000
- 80% self-performed
- Full subfloor replacement
- Distressed family asset, full repositioning
- 20-year neglected rental, full gut renovation, managed complete disposition
- Auction acquisition, long-term hold (currently held)
- $54,000 → ~$210,000 estimated current value
- Current primary residence, full custom renovation
- 22-ft load-bearing wall removal, 20-ft tile fireplace, custom kitchen island, full master bath
This is not a team that woke up one day and decided to raise money. Every person on this team has operated something, fixed something, sold something, and returned capital.
The self-storage strategy is the same muscle applied to a different asset — one with more scale potential, more operational leverage, and a bigger gap between what most facilities produce and what they could.
