All 8 projects were acquired, managed, and sold by Jake and Sasha. 11 of the units were operated as short-term rentals under the Bon Vivant Villas brand — building the revenue management and guest experience infrastructure that directly informs how we approach self-storage operations.
Setup: A 5-unit multi-family property in Albuquerque, NM. Purchased for $550,000. Underperforming — low rents, minimal marketing, no pricing system in place.
What we did: Repositioned all five units as premium short-term rentals under the Bon Vivant Villas brand. Implemented dynamic pricing, built a guest acquisition system, and optimized the guest experience to drive reviews and repeat bookings. Revenue went from $48,120 → $98,820/year.
The outcome:
- Purchase price: $550,000
- Sale price: $889,000
- Hold period: 3 years
- Revenue: $48,120 → $98,820/year
- Asset value: $550K → $889K
Investor outcome: One outside investor participated. Invested $130,000. Received $293,000 at exit — a 2.25x equity multiple over 3 years.
Why this matters for storage: The same principles apply directly. An underperforming self-storage facility with flat pricing, no marketing system, and passive management has the same gap between current performance and potential. The playbook is the same — we just run it on a different asset type.
Phillip's track record is defined by execution depth. 80–90% of renovation work was self-performed — not supervised, not outsourced.
- Full renovation
- 28-month hold
- $197,000 → $331,000
-~80% self-performed
- 25-ft load-bearing wall removal
- Light renovation
- 13-month hold
- $464,000 → $550,000
- Full renovation
- 6-year hold
- $106,000 → $300,000
- ~90% self-performed.
- Auction acquisition
- 6-month flip
- $56,000 → $108,000
- ~80% self-performed
- Full subfloor replacement
- Distressed family asset — full repositioning
- 20-year neglected rental, full gut renovation, managed complete disposition.
- Auction acquisition, long-term hold (currently held)
- $54,000 → ~$210,000 estimated current value
- Current primary residence — full custom renovation
- 22-ft load-bearing wall removal, 20-ft tile fireplace, custom kitchen island, full master bath.
This is not a team that woke up one day and decided to raise money. Every person on this team has operated something, fixed something, sold something, and returned capital.
The self-storage strategy is the same muscle applied to a different asset — one with more scale potential, more operational leverage, and a bigger gap between what most facilities produce and what they could.
The track record is behind us. The active pipeline is ahead. Request access to see current and upcoming opportunities.
