Four Steps. One Aligned Team.
We Source
Direct-to-owner outreach in overlooked secondary markets. We target independent operators before deals hit the market, which means a better entry basis and no broker competition.
We Underwrite
Conservative underwriting with a margin of safety built into the purchase price. We model for what the asset can realistically achieve, not a best-case scenario.
We Execute
We operate what we own. Pricing, marketing, and automated tenant onboarding drive occupancy and revenue. No outsourcing to third-party management.
We Return Capital
NOI growth drives asset value. At exit or refinance, investor capital is returned before sponsor participation. Your upside comes from what we built, not what the market happened to do.
What to Expect as a Passive Investor
The Structure
- Structure: Reg D 506(c): deal-by-deal, no fund, no blind pool
- Reporting: Quarterly updates, clear financials, full transparency
- Preferred return: On invested capital - rate disclosed per deal
- Capital return: Investor capital returned before GP participation
- Waterfall Structure: Aligned with industry standards
- Target returns: Our deals typically target multiples that more than double invested capital, with a minimum IRR in the 14-16% range - full projections in each offering
What You Don't Do
- You don't source deals
- You don't manage tenants
- You don't handle operations, maintenance, or pricing
- You choose the opportunity and we handle the rest
- Your capital works - you don't have to
- You choose every investment
No blind pool. You see the deal, the underwriting, and the business plan before you commit. Every investment will be an educated decision.
- Incentives are aligned
We don't get paid until you do. Capital is returned to investors before we participate in profits. That's not a marketing line - it's the structure.
- Concentrated, not diluted
We're not running 50 deals at once. We focus on a small number of well-underwritten assets where we can operate with full attention and accountability. Fewer deals means more focus on each one.
How We Think About Investing
Value is created through execution, not market timing, not appreciation, and definitely not hope. NOI growth is the only metric that matters. Everything we do operationally is in service of that number.
We underwrite conservatively. A margin of safety at acquisition protects investors before operations even begin. We're not buying stable, cashflowing facilities at market rates. We're acquiring assets trading below their operational potential and closing the gap through pricing, management, and systems. The returns come from that execution.
We are operators first. We own what we run, and we run what we own.
I invested with Jake and Sasha before Frontier Storage Capital existed, back when it was just a property in Albuquerque and a plan. I trusted them and three years later got back more than twice what I put in, a 2.25x return on my investment. For anyone considering investing with them, I'd do it again without hesitation.
Lyna Nguyen
Realtor at Brokers Guild Cherry Creek
Phillip and Jake have been part of our Inner Circle and are focused on building and operating self storage assets with a high level of discipline and execution.
AJ Osborne
CEO & Founder Cedar Creek Capital | CEO & Founder Self Storage Income
Jake and Phillip have been deeply involved in Self Storage Income and consistently demonstrate a disciplined, execution-focused approach across underwriting, acquisitions, and operations.
George Mortimer
Co-Owner & COO | Self Storage Income
